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Diabetes UK
Tackling Inequalities Report


 

Design of 64 page, perfect bound report. Illustration of graphics and managing print run.

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Diabetes Discussions – a Diabetes Uk Podcast
 

Design of the cover artworks and A4 poster. Working closely with the Content Team to create promotional animations and videos. Produced for paid and organic advertisement on digital platforms such as Acast, Spotify, Facebook and Instagram.

Diabetes UK
Re-freshed branded shop range

 

Designing and delivering an update to the Diabetes UK branded range. Included development of pattern concept which is used throughout the designs. Product design such as socks, pin badge and laces. Working closely with the Trading Team and the external supplier quality checking over several rounds of physical mock ups to create the best high value products for the shop. 

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Repeated pattern design showcases the Diabetes UK Brand Identity of 'Relentlessness'' 

  • The hearts represent the incredible supporters

  • The lightning bolts represent the innovative tech we have helped to fund

  • The droplets represent the relentless blood checks and finger pricks.

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CGM patch (Continuous Glucose Monitor) 

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Trolley Keyring

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One Million Steps Challenge
Concept re-brand, art-directing of video and photo shoot

 

The re-branding of One Million Steps Challenge. Included four rounds of concept delivery on the over arching concept of the challenge, alongside the look and feel of the imagery and some narrative suggestions for the video content. Working closely with the Fundraising Events Team. Writing the photography, video and talent briefs, helping organise the shoot and art directing on the shooting days. *All photography shot and edited by freelancer Tom Farmer and video shot and edited by freelancer Mat Qauke – displaying imagery to show final output of concept only. 

A few example pages taken from the 18 page photography brief 

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A few example pages taken from the final concept document

A few images from the final selections – images taken by freelance photographer Tom Farmer

The Circle
 

Design of A5, 24 page newsletter. Illustration of graphics and managing print run.

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Copyright @EllieKelsall all rights reserved 2024

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